Fox plans to show inspirational videos during ad breaks in hopes of keeping viewers engaged

Variety

Fox is set to unveil a new "Unbreakables: Stories that Heal" initiative that will also be featured on cable networks like FX and Nat Geo. These sponsored videos will tell stories about people who've overcome adversity. "These tales won’t take part over the course of 22 episodes, but will instead show up during advertising time, and Fox hopes to get marketers to sponsor them," says Variety's Brian Steinberg. "Pharamaceutical companies, sports advertisers, insurance marketers and wellness firms are viewed as potential candidates that might consider attaching their names to vignettes of various lengths about people triumphing over cancer, the loss of a limb, or even blindness."