John Krasinski used a subscription-based platform to assemble Some Good News

Fast Company

The actor's hit YouTube show that was sold to ViacomCBS may have seemed "DIY," but it was made with the help of a Calgary-based subscription service called Communo. "What’s been missing from the story is that the success of Some Good News has been a family affair, a distributed one that extends well beyond Krasinski’s wife and children," explains Jeff Beer. "It was this team working behind the scenes that has played an untold role in making the 'DIY' show a hit. On post-production were the New York-based shops Senior Post and Leroi. Nashville’s Made In Network handled video distribution across other platforms. Calgary’s Arcade ran social media. And Giflytics in New Haven, Connecticut, did the GIF analytics. The platform that brought them all together is called Communo, and Some Good News has been very good news for the upstart company, showcasing a different model for sophisticated production that enables projects to continue." The subscription platform costs anywhere from nothing for basic membership to as much as $1,500 per month.