Marvel's Cloak & Dagger creator discusses having week-to-week viewers on Freeform vs. binge-watchers on Hulu

The A.V. Club

"It’s so interesting, ’cause it’s hard not to be conscious of it," says showrunner Joe Pokaski, whose Freeform series returns tonight for Season 2. "And particularly on our show; I always think about what a different experience it is week-to-week versus someone who gets to watch it all together. I think the most interesting people to hear from are the ones that do both of them. But it’s been nice. I mean, we’re on a network that not everyone knows where it is. Some people happen to catch it on Hulu and some people happen to catch a word of mouth, but we’ve gotten some really, really encouraging numbers on Hulu streaming. So I’m curious as to what it means for viewers showing up on Thursday."