NBC's NFL Thanksgiving primetime game is now rescheduled for Wednesday afternoon to avoid its Rockefeller Center tree lighting ceremony

The Big Lead

The Ravens-Steelers game is now scheduled to kick off at 3:40 p.m. ET on NBC on Wednesday, becoming the first NFL game this to be rescheduled three times due to a coronavirus outbreak on the Ravens. The unusual start time allows NBC to broadcast the annual Rockefeller Center Christmas tree lighting ceremony later that night. Sports Business Journal's John Ourand reports that NBC was willing to move the tree lighting ceremony to one of its cable channels or to the next day, but the NFL "did not put NBC in a position where it had to make that choice."