Nielsen initially reported that 167 million unique users viewed the game for at least one minute, but a new study from Nielsen and the NFL looked closer at viewership outside the home: groups at parties, bars and restaurants. The new study was based on a survey of 6,600 households. Nielsen also found that 90% of all people using a television on Feb. 13 were watching Super Bowl LVI, the highest such share in history.
TOPICS: Super Bowl LVI, NBC, NFL, Nielsen, Ratings