The Los Angeles Rams' 23-20 victory over the Cincinnati Bengals in Super Bowl LVI attracted 101.1 million viewers on regular television (NBC and Telemundo) and 11.2 million on streaming, making it the most-streamed event in U.S. history. Last year's big game was viewed by 91.63 million on CBS and 96.4 million across all platforms, drawing the smallest audience since 2007. The 11.21 million streaming viewers is nearly double the 5.7 million for last year’s game.
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TOPICS: Super Bowl LVI, NBC, NBC Sports, Ratings, Super Bowl, Winter Olympics