The Mandalorian's success convinced Marvel not to binge-release WandaVision

TVLine

“We had discussions about (dropping the season all at once),” Marvel Studios president Kevin Feige tells TVLine, “but everybody at Disney+ had decided — and we very much agreed with — the notion of the fun of week-to-week.” He adds: “Part of the fun, to me, of movies, is the anticipation leading up to it, so it’s fun to get to have a ‘mini-version’ of that every week. And we did build the stories with that in mind, on all of our series.” Feige also explains why WandaVision episodes have varying episode lengths. "“That’s one of the fun things about streaming — and even on the shows that I watch, as a fan: You don’t have the rules of network TV and selling ad time, where it has to start now and end now," he says. "(Episodes) can grow or shift or shrink or expand to fit the story you’re telling."