The HBO dinner party held amid last week's Consumer Electronics Show was aimed at unnerving its guests and to show how much of themselves they revealed on social media. "It was here we realized they’d definitely been mining our social media to have things to say to us and things to offer," says Alex Cranz. "When my table’s host eventually came over and offered me a shot it was clear they’d mined not just our social media, but those of our friends and family too. The goal, it seemed, was to unnerve us and remind us of just how much of ourselves we pump out into the internet without a thought."
TOPICS: Westworld, HBO, Consumer Electronics Show, Marketing