Is Taylor Swift about to release new music? Viral claim explored

Taylor Swift's fanbase is on high alert again after a sudden update—and its quick deletion—on a major music industry website. On Tuesday, HITS Daily Double posted a short but interesting line hinting at a potential new album from the worldwide pop star.

HITS Daily Double reports there are industry rumblings of a new Taylor Swift album:

“Seismic rumblings of a new Taylor set keep the Republic [Records] team as aggressive as ever.” pic.twitter.com/Jp8Wq467Co

— Pop Base (@PopBase) July 15, 2025

Although the statement was edited soon after, it was enough to set off widespread guessing among fans and industry experts. The line, which first said, "Seismic rumblings of a new Taylor Swift set keep the Republic [Records] team as aggressive as ever," caused an instant reaction online.

Many saw it as an unofficial confirmation that Swift's 12th studio album, which fans often call "TS12," might be close to release. In a matter of hours, though, the sentence was swapped out for a much vaguer version: "And there's always Taylor," which didn't suggest any new material. The quick change didn't stop people from talking. On the other hand, it made more people think something fishy was going on. Internet users started guessing that Swift's record company or PR team might have asked to take out the first line. These groups are known for planned releases and unexpected news.

This theory gained further traction when fans recalled that Taylor Swift's publicist, Tree Paine, had previously been linked to managing unplanned leaks or fan theories.

Taylor Swift's subtle hints and recent timeline spark speculation about a new album

Taylor Swift's recent actions, both in her career and personal life, have fueled conversations. Back in May, she announced that she had regained ownership of the masters to her debut album. This marked a big step in her mission to take control of her early music. In a post shared with her fans, she added a small detail by spelling "this" with twelve i’s. Some fans took that as a possible hint about what she might do next.

Fans also noticed other clues. Swift wore earrings with 12 pearls at the Grammys. In Nashville, she gave a surprise performance with a country twist, singing “Shake It Off” the way she recorded it. These incidents have people talking, wondering if her future music might explore her older genres or ideas.

Adding to the curiosity is Swift’s recent timeline. She hasn’t shared plans for new projects yet, but her last album, The Tortured Poets Department, has already had its spotlight. Fans know she has a pattern of releasing lead singles in August before fall albums. With her ongoing re-recording of Reputation still unfinished, people wonder if TS12 will come out before or after that process wraps up.

Taylor Swift and Republic Records haven’t confirmed anything yet, but the short-lived statement and its quick removal stirred up renewed excitement over her next steps. A new album isn’t confirmed right now, but Swift’s track record with planned surprises has fans paying close attention to what she might do next.