From NBC News chairman Andy Lack saying "I condemn those remarks" to making sure that Today and NBC Nightly News covered Kelly's blackface controversy as a major news story, it seems like NBC is displaying "performances of innocence," says Megan Garber. "And yet NBC—there is a creaking inevitability to every element of this—is now trying to get ahead of the story that happens to be, once again, about itself," she says. "It is attempting to frame Kelly’s departure as a matter of morality rather than a matter of money." But don't forget that Lack has overseen the Access Hollywood Donald Trump tapes debacle, the Ronan Farrow Harvey Weinstein reporting debacle and the Matt Lauer sexual misconduct debacle. As Garber points out, NBC "has this week gone through its own ritual of attempted public conversion. NBC, too, is apolitical, the network is suggesting on its own behalf, as it reportedly prepares to pay Kelly a massive sum to take her act elsewhere. It, too, is innocent. After all, couldn’t the newscaster who insisted that 'Santa just is white' have changed her attitude, under NBC’s warm influence? Can’t a tiger change its stripes? NBC, too, was just asking questions." But Garber adds: "Here is another question, though: What if, when Megyn Kelly wondered aloud why blackface is bad, her ratings had been high? What if she had been a darling of advertisers? What if she had proved better able to return on the massive investment NBC had made in her, and for her? Here is the answer: NBC would very likely, right now, be selling a line about the relatability of Megyn Kelly’s confusion—about how so many Americans have more to understand about their shared history and shared culture, about the ways Kelly’s questions, innocent if ignorant, represent, in the end, a learning opportunity for all. Megyn Kelly, right now, would very likely be undergoing another time-honored American ritual, this one anchored in the sweeping demands of celebrity: the solemn ceremonies of 'moving on.' Apology, forgiveness, forgetfulness—the prodigal daughter, returned to 30 Rock once more."
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TOPICS: Megyn Kelly Today, NBC, Sunday Night With Megyn Kelly, Today Show, Geraldo Rivera, Kareem Abdul-Jabbar, Matt Lauer, Megyn Kelly, Ronan Farrow, Daytime TV, NBC News