Showing 1 - 3 of 3 articles tagged "Mike Benson"

• Posted Sunday 1/30/22 at 4:45AM EST

  CBS' new promo will focus on its fans, not shows

  The "Get Into Something Good" ad campaign that will be unveiled during today's NFL AFC Championship Game will feature superfans...

• Posted Thursday 11/05/20 at 2:58PM EST

  CBS is going for an uplifting tone in its fall promos in response to the pandemic

  “People want comfort food and a sense of safety,” CBS chief marketing officer Mike Benson tells Deadline.

• Posted Tuesday 1/30/18 at 4:45PM EST

  Amazon will spend at least $10 million on a Super Bowl ad promoting Jack Ryan’s Aug. 31 premiere

  The one-minute ad starring John Krasinski will air after halftime.